ONLINE EXHIBITOR MANUAL & INFORMATION

                                                              

For Your Stands

We encourage you to create brochures, flyers and other forms of marketing collateral to showcase your product offer available at Bunnings. The objective of the collateral should be to build awareness and knowledge of your range, particularly for products not available in warehouses (special order only). No prices, PowerPass prices or offers are to be featured.

If you wish to use the Bunnings Trade logo on your marketing material or communications, these can be downloaded under the logos section of the online exhibitor website. For accurate logo usage, please read and abide by the Bunnings brand guidelines, which can be downloaded alongside the logos. Marketing material can be sent through to your buyer and the Trade marketing planning team for approval.

To Your Customer Base

Our goal is to engage with and have as many customers as possible attend the expos and that includes your customers!  We kindly ask for your assistance in reaching out to your customer database to inform them about the Trade Expos and encourage them to attend and see you at your booth and pre-register for the Bunnings Trade Expo.

You may wish to emphasize your presence at the Trade Expo by reminding them of the fantastic one day only deals, complimentary parking and food and drink that will be available throughout the day.

Promoting the Bunnings Trade Expo to your customer base through EDM’s or social media is encouraged, and our marketing team will be doing the same. Please make sure to download the Bunnings Trade logo and check the brand guidelines for application. If you need any guidance or support with this, please contact your buyer or the Trade marketing planning team.

Below are samples of some marketing and advertising modules that have been published. The marketing assets for the remaining locations will be shared in lead up to those events

EDM Assets





Social Media Story Assets (9:16) 






Social Media Post Assets (1:1)





Stand Giveaways

While the giveaways of over and above items, e.g. jet skis, are not permitted, branded merchandise is. With this in mind if you wish to have any giveaways at your stand, please advise your buyer and the event team of any giveaways you would like to offer - you must have approval prior to the event.

Additionally, giveaways may be given to trade customers attending the show. The following conditions apply:

  • The item can only be given to trade customers who approach your stand and engage with a representative from your company
  • Low-cost supplier / company branded merchandise e.g. pens, pencils, hats, stubby holders, tee shirts, lanyards, key rings are examples of acceptable types of giveaways
  • Small/ low value sample products can also be given away to those customers who are engaged and interested in trying the product – however these must be labelled as a sample product clearly



For all queries, please contact the Bunnings events team via events@bunnings.com.au.